NYU Project portfolio

Uber covid-19 competitive strategy

 This presentation is centered around Uber and creating a competitive strategy during COVID-19. I was responsible for the entirety of the presentation. This project received an A.

CARAWAY CAMPAIGN STRATEGY

This group presentation was created in order to make a campaign strategy for the startup Caraway. My main contributions consisted of putting together the visuals, determining company goals, creating the Healthy Heather persona, compiling the social media tactic, and explaining the buyer journey. The project received an A.

CHOBANI MEDIA PLAN

This group presentation was created in order to make a media plan for Chobani Greek Yogurt. My contributions to this project include the Competitive Analysis, Business Objectives, and Print Plan. The project received an A.